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Changes That Paul Marciano Brought in the Fashion Industry

When talking about the fashion industry, you can never fail to mention Paul Marciano and his brothers. Paul Marciano visited Los Angles for a vacation, and he realized that it was the best place to set up his business. Paul Marciano believes that every entrepreneur must be able to see a need in the market and come up with ways of meeting this need. After realizing that they can make their dream come true in Los Angeles, Paul Marciano and his brothers relocated to LA. In 1981 they started a fashion business known as GUESS. This page can give you more info. about GUESS.

With the first year of establishment, GUESS recorded great success by making sales of six million dollars. Paul Marciano great way of marketing the products of the company brought about this great success. The strategy he put in place has sustained the company 37 years down the line. GUESS is cited as one of the companies that have led to major changes in the fashion world. You can read more about the changes below.

Jeans are one of the brand that the company has introduced in the market. It is the first company to design designer jeans. It was hard for people to think that denim would sell in the fashion industry. Through his advertising strategies, Paul Marciano helped many households to appreciate the beauty of denim. Nearly everyone in America has a jean wear from GUESS. Many people loved products from GUESS since they were innovatively and professionally designed. GUESS is still number one jeans supplier to date.

Many models that were selected to be the GUESS ad campaigns were never known before. This not only made the company very popular but also helped the models to make a milestone in the career. With the exposures that GUESS offered these girls, many of them are today international celebrities. Paul Marciano was committed to ensuring that he uses the platform that he had to make a difference in the lives of the people. He had the gift of locating the models with potential and worked towards helping them to realize this potential. Checking here can help you to learn more about Paul Marciano.

GUESS has many clients who have a glamor, taste, and style. As a result of competition over the years, Paul Marciano decided to offer the customers a collection of jeans, shoes, accessories, and image. When customers visit the shop, they can buy all that they need in one place.

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